Most website owners are being wooed to build on their sites so that it can help generate awareness for companies. But while this is true, do remember that you also have to define what your site’s real intent is first.
Many of us fail to realize this. We just want to get the attention but we don’t know what in particular we want to market. It may be a service or two or the company as a whole. Whatever it may be, it would all depend once you establish the basic foundation. One you do that, you can easily consider the various online marketing techniques for your business.